Pepsi Redo

underconsideration.com/brandnew/archives/pepsi_new_bottles.php

The new Pepsi branding sucks. It is so over-designed as to be devoid of personality and consumer appeal. Why not call it generic Pepsi? Clinical Pepsi, for medicinal use only. I thought I understood the logo variations to be about calories: i.e. diet = white stripes thinner, but max blew that theory. All the chatter on the website is about the "wrinkled phallus" bottle design, perhaps harkening back to subliminal seduction ad techniques from the 70s [If you ever saw a particular Pierre Cardin cologne bottle from that era, you know what I mean]. But, by far, my favorite comment (scroll way down for it) is someone's brilliant interpretation of the white stripe as "butt crack."